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Welcome to our Online Sales Dictionary!
Please email us at
Info@salesanimals.com
with any amendments, additions, or corrections for our Sales
Dictionary.
Thank you for contributing!
Unique/uniqueness - a feature that is peculiar to a
product
or service or supplier - no competitor can offer it.
UPB – (sales acronym) Unique Perceived
Benefit - now one of
the central strongest mechanisms in the modern selling
process, an extension and refinement of the product offer,
based on detailed understanding of the
prospect's personal
and organizational needs.
Up-sell - An attempt to sell a
prospect
or a
customer another
product or
service that will increase the total price of the purchase,
can either be a higher priced item or a series of additional
smaller priced items.
USP – (sales acronym) Unique Selling Point or Proposition –
What makes the
product or service offer competitively strong
and without direct comparison. USP is the points and aspects
that give your
product or
service a unique
advantage.
Please email us at
Info@salesanimals.com
with any amendments, additions, or corrections for our Sales
Dictionary.
Thank you for contributing!
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