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Whale – (Sales slang) refers to a potential client, who if they followed through with the purchase would have a huge positive impact on revenue generate by individual and company.

WIIFem - (Sales acronym) What's In It For thEM - What the client or potential client will get out of the product or service. WIIFM is usually used in the first person tense.

WIIFM (Sales acronym) What's In It For Me - What the client or potential client will get out of the product or service. WIIFM is usually used in the third person tense.

 

Please email us at Info@salesanimals.com with any amendments, additions, or corrections for our Sales Dictionary.

Thank you for contributing!