By John Beede

A great way to impress people is to mention the celebrities who endorse your work… however, you don’t want to appear arrogant or braggadocious, so what is the solution?

Verbalizing your testimonials in conversations is a tricky act. It should be done discreetly, modestly, and effectively. Your best bet is to only talk about what you do when asked. You do not want to bring it up out of nowhere and sound like you are boasting and gleaming about your books, services, or products. You should make a way to have it appear like it’s not about you but about who you are talking to.

Make the person you are talking to feel that you care about him or her and only mention the celebrities when it is relevant. Show that you are more into helping the person reach his or her goals. Do not brag. Make the person want to hear your celebrity endorsements. Your best bet is to take the tone, “Wow! I can’t believe they said this either! Isn’t that cool?”

Use this conversation as an example.

You: The book came out last year and was published by.. (etc.) I’m really honored and blessed to have a lot of big name celebrities raving about it.

Them: Like who?

You: Well, I’ve got a bunch of stories, but I want to respect your time. Why don’t you tell me who you’d like me to tell you about, a business owner like yourself, an athlete, a congressman, or an author.

Notice how you remain respectful and sneakily low-key. You also get to make them ask out of curiosity and when you told them about your testimonials; it is not anymore unabashedly quoting what others are saying about your product anymore. You are just doing it because they asked.

When people get to hear what famous people are saying about your book, service, or product, they will ultimately see you as the real thing and that you are great at what you do. If they really do have plans to buy your book, service, or product, but were a bit apprehensive at first, hearing all the raves about your book, service, or product will make them decide to buy once and for all. In their minds, they are convinced that what you’ve got is certainly great!

An even more effective way includes an accomplice. Specifically, someone who is also looking to modestly brag about themselves. Basically, this method is about having your partner speak about your celebrity testimonials to others and you return the favor by also speaking about your partner’s testimonials.

When the two of you are in a conversation with a different person, you let your partner say something like, ‘You know, Ellen knows (Celebrity Name) and they have said some great things about her services.’

You’ll be modest and return the favor and say, ‘Oh, stop. You just say that because you don’t want me to tell people that (Celebrity Y) says your product changed his life!’

Remember, testimonials are more powerful than your own words, specifically celebrity testimonials. Therefore, when a customer raises an objection about your book, service, or product, you tell them,

‘Well, it’s like my friend (celebrity’s name) says…’ and then you say the celebrity’s quote, which you have memorized.

Once again, you have marketed with your testimonial.

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