Nearly every tangible product brought to the market has a limited lifespan. At one end of the spectrum, we have computer hardware and software that can have a lifespan of only six months. At the other end of the spectrum are items like Televisions and Fridge freezers that can have 20-year lifespans. No matter what the lifespan of the product is, every products got one.

The key to selling is this: the precise lifespan of your product doesn’t matter. What matters is that you know what its lifespan is. Once you know, there’s a huge opportunity for you and your business. First keep a customer file of all your sales, when you review your past customer files you’ll see that Mr. and Mrs. Smiths Freezer will need to be replaced in the near future.

Its sure to happen if its getting on in years-say ten or fifteen years old. Don’t wait for Mr. Smiths Freezer to break down and hope he comes to see you again. Get in touch with him before his freezer breaks down and let him know you have some great new products with fantastic features, space saving designs and high energy efficiency.

Chances are good that Mr. Smith knows his freezer is on its last legs and that he’s been putting off making the decision to shop. Maybe he’s been waiting for a good buy or sale to appear in the paper. That doesn’t matter. What matters is that he hasn’t acted yet and Mr. Smith already knows your the expert in freezers.

Think about Real estate agents, they know most people move every five to seven years. Therefore, real estate agents follow a plan to keep in touch with every customer in order to be the person there to handle he sale of the first home and possibly the purchase of the next.

I enjoy writing online which I have done for four years now along with studying the Thai language and building small niche websites. Please feel free to visit my new sites here, used go karts and also porsche car parts.