Learn the sales secrets of some of the greatest sales people in the sales business.

 

1.	The Art of the Deal by Donald J. Trump
	Donald Trump is blunt, brash, surprisingly old-fashioned in spots - and always, always an original. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the art of the deal. It's the most streetwise business book there is - and a sizzling read for anyone interested in money and success.
2.	Jump In! Even If You Don't Know How To Swim by Mark Burnett
	Executive producer Mark Burnett has revolutionized television. Phrases from his smash-hit reality shows – “The tribe has spoken” and “You’re fired” – have become part of our cultural lexicon. So how did a British immigrant with very little cash and absolutely no connections become his own entertainment empire? The answers can be found in Jump In!, Burnett’s astounding personal saga. Burnett knows better than anyone that jumping into life with both feet first isn’t always easy–in his pursuit of success, he has taken countless chances and flirted with outrageous failure dozens of times. But in the long run, he notes, the rewards are so much greater for the risk.
3.	Spin Selling by Neil Rackham
	Rackham is a researcher by profession, and he wrote the book after conducting an extensive research effort and then testing his theories as best he could. The primary conclusions of Rackham's research are that people behave differently when making major purchases than they do when making minor purchases, so salespeople should adapt their approaches to this fact. He concludes that the best salespeople interview prospects carefully, and that, to sell high-ticket items, you must get the prospect to discuss both the pain associated with the problem at hand and the positive results of fixing that problem. Rackham's logical approach to proving his theories should help sales managers convince salespeople to stop talking and start asking questions - eliminating a fundamental mistake made by most salespeople.
4.	The Sales Bible by Jeffrey Gitomer
	Gitomer, a former salesman who is now a consultant and journalist, shares his tips on how to be a successful salesperson. He provides motivational advice and practical techniques for initiating, maintaining, and closing a sales presentation. Written in a breezy manner with short, easy-to-remember suggestions, this book should prove popular with persons just getting started in this field or those needing an inspirational pep talk. In an area where there are literally dozens of works already available, this isn't an essential purchase, but it will prove helpful to anyone who reads it. It is accompanied by flash cards and a computer disc on sales techniques
5.	How to Master The Art of Selling by Tom Hopkins
	The book that launched over 3,000,000 careers worldwide! No longer a well-kept secret, Tom’s mega-hit book is placed within arm’s reach on every top producer’s desk. It’s considered the world’s best reference guide and has been used for more than 17 years in every sales profession. Even if you’ve been selling for years, you’ll find page after page of valuable information guaranteed to help you serve more clients while boosting your bank account. Millions agree, this is the guide to base your career on! It’s hard-hitting, down-to-earth and entertaining....you’ll read it again and again as you map out your own road to success.
6.	The Little Red Book of Selling by Jeffrey Gitomer
	Every salesperson knows how to sell, but that's not what Jeffrey Gitomer is getting at with his latest release, Little Red Book of Selling. In fact, his first lesson is "People don't like to be sold, but they love to buy." From there, Gitomer proceeds to teach salespeople "why customers buy" rather than "how to sell." This quick, comical read is a great handbook for those looking to perk up their sales methods or to look at the sales process from a new angle.
7.	The Difference Between God and Larry Ellison by Mike Wilson
	Larry Ellison started the high-flying tech company Oracle with $1,200 in 1977 and turned it into a billion-dollar Silicon Valley giant. If Bill Gates is the tech world's nerd king, Ellison is its Warren Beatty: racing yachts, buying jets, and romancing beautiful women. His rise to fame and fortune is a tale of entrepreneurial brilliance, ruthless tactics, and a constant stream of half-truths and outright fabrications for which the man and his company are notorious. Investigative reporter Mike Wilson, with access to Ellison himself and more than 125 of his friends, enemies, and former Oracle employees, has created an eye-opening, utterly fascinating portrayal of a Silicon Valley success story filled with the stuff that dreams and cultural icons are made of.
8.	High Probability Selling by Jacques Werth
	High Probability Selling is one of the more unique sales books both in its presentation and content. The book uses a conversational format between different "characters" to explain a variety of selling concepts. The basic premise of the authors is that "traditional" selling techniques of the past were focused on getting the prospect to buy through whatever means necessary - convincing, persuading or even pressuring. According to Werth and Ruben, the paradigm shifts with High Probability Selling from "getting the prospect to buy to determining whether there is a mutually acceptable basis for doing business and, if not, to go your separate ways."
9.	The New Strategic Selling by Stephen Heiman
	The new edition of this business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition. Strategic Selling helps you identify and convert sales opportunities into closed business. You'll assess what you know about your clients, discover what you don't know, and learn who and what you need to know to develop a winning solution. Learn why Ideal Customer Profile, the Sales Funnel, Buying Influences, and Single Sales Objective are philosophies used by top performing sales professionals throughout the world.
10.	The One Minute Sales Person by Spencer Johnson
	The nameless protagonist of this slender motivational parable originally published in 1984 suffers from the existential predicament of the salesman: "the quiet fear of rejection" caused by the nagging suspicion that "the customer did not want to buy the product." From a succession of sales gurus he learns the One Minute secret-it's not selling, it's "helping people to feel good about what they buy." Johnson, author of the business mega-seller Who Moved My Cheese?, offers practical suggestions ranging from sensible (treat customers like people, listen carefully to their needs, use after-sale calls to generate good will and referrals) to questionable (use one-minute positive-thinking rituals to visualize successful sales calls) to sort of depressing (paste sales goals beside your shaving mirror). The "eighty/twenty rule" is paramount: "Eighty percent of our results are produced by about twenty percent of what we do."